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COCA COLA RETIRES TaB, the iconic diet soda will be retired December 31 after its 57 year history.

  • JayneKO
  • Oct 16, 2020
  • 1 min read

For Jayne this is the end of an era. The end of an era for sure! After 57 years Coca-Cola retires TAB, it’s first ever diet soda. At one point it was the #1 selling diet soda in the world! "I had the honor and privilege to serve as a spokesperson for Coca Cola and TAB for six years; commercials, print ads, radio, TV, cross promotions with my Love Your Body exercise campaign, representing Coke even from Korea as I interviewed our troops serving on the DMZ, and around the world again, hosting events, bottlers conventions, and even hosting global bottlers at the 1984 Olympics. I never went into a meeting without my TAB in hand!!! Not only did I love the taste of TAB but I loved the people I worked with from top to bottom. It was absolutely a highlight in my life. Thank you Coca Cola for sharing your greatness with a small-town girl from Ohio who at ten years old used to walk to the corner store just to buy my mom a Coke."

 
 
 
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