Jayne Kennedy Revlon Commercial / CEBA AWARD 1984
[1984 CEBA awards. [campaign product messages one minute or more] by World Institute of Black Communications( Recording ) 1 edition published in 1983 in English and held by 1 WorldCat member library worldwide
Radio commercials targeting the African American consumer that aired in 1984. Advertisers are Seven-Up Company (features Geoffrey Holder), Zayre Corporation (features Isabel Sanford and Stiller and Meara), Anheuser-Busch (features Billy Preston, Bootsy Collins, and Sugar Hill Gang), Adolph Coors Company (features Chaka Khan and Lakeside), Coca-Cola Company (features Change), TDK Electronics Corp., Stroh Brewery Company, Luster Products, Revlon (features Jayne Kennedy), Kentucky Fried Chicken (features Gladys Knight, Al Green, and Felipe Luciano), and Miller Brewing Company (features Dazz Band, Jeffrey Osborne, and Michael Wycoff). Some of these entries did not receive awards
ADVERTISING; 3 Agencies Big Winners Of CEBA Awards
Burrell Advertising, Young & Rubicam and Chiat/Day were the big agency winners last night at the seventh annual Ceba Awards, given for excellence in communications to black audiences. Each agency got three awards, but only Chicago-based Burrell specializes in ethnic advertising.
However, there were two such agencies among the double winners: the Uniworld Group and Mingo- Jones, both of New York. The third agency was CRU, formerly Gotham Advertising, the in-house agency of CBS Records Group.
The event, held in the Grand Ballroom of the New York Hilton, was sponsored by the World Institute of Black Communications, which was founded by the National Black Network, an advertising representative for the country's black radio stations.
All three Chiat/Day winners were ads for Nike, the sports shoe company, while two of Y.& R.'s were for the United Negro College Fund and the third for Dr Pepper. Burrell rode to victory with Coca-Cola, McDonald's and L'eggs hosiery.
